Sometimes we get wrapped up in editing photos, mailing prints out to clients, slaving over our inboxes, and keeping a rigid “To Do” list organized, and we forget why we are doing all these things in the first place.

Today’s challenge is to formulate your “Why?”

Why do you love photography?

What made you choose to specialize in weddings, or newborns, or seniors? Physically make a list of the first ten things that come to your mind when you think about what makes you fall in love over and over again every day with your craft.

Think beyond preserving people’s memories, and capturing the moments –  steer clear of the common cliches and brainstorm why your personality clicked with your chosen niche, and branch into what makes you unique as an artist. 

Your why is your anchor. It should be part of your branding – your “Why” should be mentioned in your about page, and sprinkled throughout your entire online presence, from your Instagram captions to your Facebook posts. Let your future clients into your world and your passion, and you will attract clients who share your vision.