So, fellow entrepreneur, you've heard about the newsfeed algorithm change that's rolling out soon - and you're FREAKING OUT that this is the end of organic Facebook reach for your small business. Here's how to take action and keep reaching customers!
Happy Spring everyone!
You clean your home in the spring, throw out items you don't use, and organize the things you love - why not treat your business the same? Here is a spring cleaning checklist you can use to energize your business before busy season hits!
Order new album samples
Update your business cards
Stock up on stickers, ribbon, boxes, mailers, tape, batteries, misc supplies so you’re not making runs to Target during busy season
Send camera gear in for yearly cleaning and maintenance
Buy new memory cards and chuck the oldest ones
Make sure your bag and straps are working well, if not purchase better ones
Update cover photo + profile photo
Update about and contact info
Schedule posts every other day, if not daily
Update bio + profile photo
Save time and plan out your grid - I plan using Later.com
Update all portfolios and DELETE any portfolio photo or blog post that isn’t vital to your brand
Update copy on your bio, contact info, links, etc
Add new testimonials
Blog at least once a week to keep traffic steady
Revisit SEO keywords
Hyperlink all phone numbers + email addresses on footers, contact page, etc
Create a new email signature
Get than inbox to ZERO and vow to reply to all client emails within 24 hours
Make sure your copy and branding is up to date on any sites like WeddingWire, The Knot, Google+, etc.
Send thank you notes and surprise gifts to vendors if you didn't over the holidays
Schedule some coffee dates with photographers and vendors in your area
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As the precocious Olivia Bee once said,
“Promote yourself, because no one's going to do it for you”
If you are an artist, and people have no opportunity to view your work online, fix that immediately. Whether you’re a fine artist, graphic designer, or a commercial photographer, showing your work is key. And what better way to do that than with free marketing platforms?
Create a business page on Facebook and start posting your work.
Don’t overload your audience - once a day is plenty.
Invite your friends to like your page.
Post behind the scenes, in-progress drawings, photographs, sketchbook pages, and photos of you in action.
Tag your clients in their photos to extend their reach to their friends + family
Post between 4-7pm, after people are out of work and online. Peak time gets 10-20x more reach than a morning post. Weekends receive less traffic than weekdays.
Post on your personal page. Facebook has totally different algorithms for personal vs. business post reach, because they want people to pay to boost their posts on business pages. Make use of the organic reach of your personal page!
Time saving trick: use Facebook Post Scheduler to schedule and auto-publish your posts for you.
Post once a day or a few times a week, but whatever you choose, be consistent about posting.
Speaking of consistency - approach your feed like you would approach a gallery of your work. Think of your brand’s color scheme, message, and aesthetic.
To preview your grid and schedule posts for FREE, use Later.com
Post Instagram stories!!! Let people get to know YOU.
Use Later.com's library to drag photos from your computer to your phone, wiping the timestamp so you can upload ANYTHING to your Instagram story.
Think about what your ideal client would want to see on your Instagram feed and how you can post something of value to your clients.
Utilize hashtags… but not too many. Choose accounts that fit your work, and tag wedding work strategically with big wedding blogs that all your brides visit. Features and getting your work out is the point, but don’t be too obnoxious about it.
Save those hashtags in a note on your phone - then copy and paste into the caption when you post a photo!
Combine personal + business accounts, but always keep your brand in mind. Be down to Earth, real, and connect with your audience, but all your followers don't need to see your dinner every night or your dirty laundry.
Post your favorite quotes, photos from your personal life, and behind the scenes
Retweet photography + marketing content from your favorite artists + business gurus to create a resource page that helps other creatives
Twitter generally has less of a general audience than Facebook + Instagram, but it is important for creatives to be on every and all platforms they can. Fun fact, I got signed to my second stock agency because one of their editors found me through Twitter, and then went to my website. It pays to be on all platforms!
Bottom line -
The more people who see your work, the better.
Organically build your following on all platforms. Don’t be tempted to pay for Facebook boots or Instagram followers… real people will become real clients. Slow and steady wins the race.
Be the real, authentic you and let your personality shine.