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The Photographer’s Spring Cleaning Checklist

 

 

Happy Spring everyone!

You clean your home in the spring, throw out items you don’t use, and organize the things you love – why not treat your business the same? Here is a spring cleaning checklist you can use to energize your business before busy season hits!

Physical

  • Order new album samples

  • Update your business cards

  • Stock up on stickers, ribbon, boxes, mailers, tape, batteries, misc supplies so you’re not making runs to Target during busy season

  • Send camera gear in for yearly cleaning and maintenance

  • Buy new memory cards and chuck the oldest ones

  • Make sure your bag and straps are working well, if not purchase better ones

Facebook

  • Update cover photo + profile photo

  • Update about and contact info

  • Schedule posts every other day, if not daily

Instagram

  • Update bio + profile photo

  • Save time and plan out your grid – I plan using Later.com

Website

  • Update all portfolios and DELETE any portfolio photo or blog post that isn’t vital to your brand

  • Update copy on your bio, contact info, links, etc

  • Add new testimonials

  • Blog at least once a week to keep traffic steady

  • Revisit SEO keywords

  • Hyperlink all phone numbers + email addresses on footers, contact page, etc

Email

  • Create a new email signature

  • Get than inbox to ZERO and vow to reply to all client emails within 24 hours

Misc

  • Make sure your copy and branding is up to date on any sites like WeddingWire, The Knot, Google+, etc.

  • Send thank you notes and surprise gifts to vendors if you didn’t over the holidays

  • Schedule some coffee dates with photographers and vendors in your area

 

HAPPY CLEANING!

 

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