The Photographer's Spring Cleaning Checklist

 
 

Happy Spring everyone!

You clean your home in the spring, throw out items you don't use, and organize the things you love - why not treat your business the same? Here is a spring cleaning checklist you can use to energize your business before busy season hits!

Physical

  • Order new album samples
  • Update your business cards
  • Stock up on stickers, ribbon, boxes, mailers, tape, batteries, misc supplies so you’re not making runs to Target during busy season
  • Send camera gear in for yearly cleaning and maintenance
  • Buy new memory cards and chuck the oldest ones
  • Make sure your bag and straps are working well, if not purchase better ones

Facebook

  • Update cover photo + profile photo
  • Update about and contact info
  • Schedule posts every other day, if not daily

Instagram

  • Update bio + profile photo
  • Save time and plan out your grid - I plan using Later.com 

Website

  • Update all portfolios and DELETE any portfolio photo or blog post that isn’t vital to your brand
  • Update copy on your bio, contact info, links, etc
  • Add new testimonials
  • Blog at least once a week to keep traffic steady
  • Revisit SEO keywords
  • Hyperlink all phone numbers + email addresses on footers, contact page, etc

Email

  • Create a new email signature
  • Get than inbox to ZERO and vow to reply to all client emails within 24 hours

Misc

  • Make sure your copy and branding is up to date on any sites like WeddingWire, The Knot, Google+, etc.
  • Send thank you notes and surprise gifts to vendors if you didn't over the holidays
  • Schedule some coffee dates with photographers and vendors in your area
 

HAPPY CLEANING!

 

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Lena Mirisola

Boston, MA 01886, USA