It's the little things: How to spoil your clients

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One of my favorite things about being in business is making people happy.

 

My clients have a knack for surprising me -

It’s the father of the bride who emails me thanking me for his daughter’s wedding photos.

It’s the fiance who surprises me with a bottle of wine for my 21st birthday.

It’s the bride who gives me a jar of skittles and a card when I arrive on her wedding day.

It’s the husband who sends me an email to set up a surprise shoot for his wife’s birthday.

 

Every day, I feel so grateful to have met such wonderful, caring people. They surprise me and make my heart blush when they go out of their way to show their gratitude. I decided, during those moments, that I want all my clients to feel loved and appreciated.

Every print order, album, or canvas that goes out is wrapped up in sparkly gold & white bakers twine and tied with a bow. I hand write a card to each and every one of them. I love getting handwritten notes and cards from my clients - it melts me. Go the extra mile and write and mail handwritten thank you notes.


It’s the little things - so take the time to make YOUR clients feel the love.

 


For repeat clients, pay attention to which photo they loved the most from their shoot. When they order prints, slip an 8x10 into their order as a thank you. On wedding meetings, treat prospective clients to coffee or breakfast.

Every couple who hires me to shoot the happiest day of their lives gets a little welcome package. It includes my personal favorite chocolates from my favorite place to shop (Trader Joe's) and a thank you card. Sometimes I'll toss in a ball jar, jams and jellies... and I've been eyeing some adorable Mr. & Mrs. ring dishes that may make their way into my welcome packages in 2016.

Around the holidays, send cards to say hello and let them know you're thinking of them. Right before the wedding, planning and finalizing details can get a little crazy, so send them a Starbucks gift card to have a latte, to their favorite restaurant for date night.

Be personal - if you have a crazy cat couple, get them something feline-related. If they have an adorable pup - don't forget to extend your hellos to the most important member of their family! If you're having trouble figuring out what the heck they would like, keep up with them on social media - you can see what’s going on in their lives and figure out their favorite things, as well as remember birthdays and important days. Put a questionnaire in your wedding contract that asks for their favorite things - a surefire way to know!

If you love your clients, show them.

Little gifts out of nowhere, a card to say hello, or even a coffee date. Those clients will spread the word to their friends and family about the way you went above and beyond, so it comes back to you in the way of strengthening your brand and spreading the love about your attention to clients. It's not a marketing ploy to get shoutouts on Instagram - but it's important to note that reciprocity is a very real thing. In all cases - be genuine. Love your clients, and they will love you back.

What are your tips on showing your clients love? Comment below to share!

Lena Mirisola

Boston, MA 01886, USA

Photographer. Bubble tea addict. Girlboss.