I’m sharing the things I did differently in 2018, how they made a HUGE impact on my biz + workflow, and why YOU should implement them in 2019!
2018 WAS AN EPIC YEAR…
There was laughing, happy tears, hilarious speeches, rainy days, hot days, CAKE, boutonnieres pinned, trains bustled, dancing floor grinding, sore feet, Dunkin Donuts fueled road trips, early mornings, late nights, and HUNDREDS of sneak peeks.
I took 78,338 photographs and edited + delivered over 31,000.
Thirty. One. Thousand.
I worked my buns off, so you better believe it was a kickass year. Got my own health insurance. Took a bajillion selfies. Made pasta in Italy. Shot 22 weddings both big and small. Got published in 11 different magazines and blogs. Traveled to 18 cities. Drank over 300 bubble teas.
Ok but where is Lena pulling these random numbers from?
SURPRISE, I have been keeping track ALL FREAKIN YEAR for the sole purpose of blogging about it.
B R B pouring myself a drink....
Nicole & Mike's nightclub-worthy dance floor (and the hot mulled cider)
First trip to Long Island for Bevin & Steve! And seeing past LM brides there too
Loving on so many LM brides in one room at Haleigh & Adam’s wedding
Bringing tupperware to bring home goodies from Juliet & Evan’s epic dessert table
Jess & Ilhan’s wildly talented belly dancer
The unforgettable food at Hillary & Phil’s backyard wedding
Jackie screaming “If I die, just know that I love you!” to Reuven during the horah dance
Shooting in a downpour / thunder and lightning storm at a tiny backyard wedding
Having all access to a night at the museum (the ICA!) with Erin & Jack
Dancing to Pitbull with glow sticks with Cass & Chris
Shooting at the unforgettably luxurious Castle Hill Inn with Amanda & Vinny
Having TWO back to back wedding days with Eliza & John
Kristen’s father of the bride speech that had everyone in stitches
Brooke & Darren’s married singing duet
Spending an entire holiday weekend on Martha’s Vineyard with Ana & Adam’s… plus the Backdoor Donuts apple fritters
Adorable toddler Fionn in a suit at Carol Ann & Greg’s elopement
Shooting at a CASTLE with Justin & Victoria in New York
Eating cake that my talented bride Jacki made herself
SEE FOR YOURSELF!
And the beloved
I’m one lucky lady.
Thanks for an incredible year, darlings… here’s to 2019.
Photographers: do you find yourself scared to take a vacation? Answering emails when you should be sleeping? Skipping out on social events to edit? Learn my fool-proof method to a killer WORK LIFE BALANCE. I get asked about this all the time. I've found a system that really works, allowing me to work when I want to while dedicating enough time for rest and fun. If you're working hard but not playing hard enough, it's time to tune into the Boss Lady Diaries newsletter and read all about it tomorrow!
How to stand out in an oversaturated market to turn a quirky fact into your signature brand identity.
Surprising tips for the perfect magazine submission
Now that you know how to get published, it's time to learn how to craft the PERFECT submission! The process might surprise you!
DETAILS, DETAILS, DETAILS.
Shoot the hell out of every detail at a wedding, vertical and horizontal. You’re doing your clients a favor by capturing the details they worked hard on, and you’re preparing for a magazine feature before the wedding day is even over.
Submit lots of: Details, flowers, bridal party style, bride style, groom style, location
Submit less: Couple portraits, cocktail hour, ceremony
Submit none: Dancing, family portraits
Publications won’t accept weddings without a full vendor list. So, a month before the wedding, ask for a list of all vendors involved. That way, you can credit them in your own blog and social channels, plus you’re ready to rock and roll when you submit to a magazine.
Editors want weddings that are unique and diverse, with photos that are clean, stylish, consistent, and look like they belong in a magazine. Think of the three most unique things about the wedding day and use those to pitch the story.
DO YOUR RESEARCH
Don’t submit to a DIY magazine if the wedding was styled to perfection by a planner. Don’t submit to a Canadian blog when the wedding took place in North Carolina. Spend time researching these magazines and blogs and their social channels to really get a sense of the weddings they publish and who their reader is.
THE POWER OF NON-EXCLUSIVE
There are two types of publications - exclusive and non-exclusive. Exclusive means the wedding can not be pending or already published before (usually excludes your personal blog). Sometimes it’s exclusive forever, sometimes they ask you to wait 60 or 90 days before submitting to anyone else.
Non-exclusive means you can submit a wedding to 10 different publications and that’s ok! Don’t underestimate the power of going the non-exclusive route - it’s better for ONE of your weddings to be published 6 times, that’s 6x the reach of just submitting to one. Your work gets more life!
Don’t get discouraged if your wedding isn’t accepted. They may have a full editorial calendar, have just accepted a wedding with a similar style to yours, there aren’t enough detail shots. I’ve been rejected as many if not more times than I’ve been published - it happens! There will usually be a better fit elsewhere.
Don’t give up - keep submitting!
If you do get published, remember to share the good news with all the vendors, say thank you to the editors, and re-post the hell out of it on your blog, website, and social media!